Image building is managing this perception.
Leaders cannot hide in their offices. Whether you work for a stock listed or a young start up company, an NGO or a public institution: You must represent your company and embody your role. And here the truth is: Everything is communication. Or as Paul Watzlawick put it: “We cannot not communicate.”
Body language is an essential part of communication. We make judgements about the speaker based on it and whether we trust their words. Furthermore, it facilitates or may hinder comprehension. Body language must be congruent both with the message and the speaker.